Contest Win Launches Local Couples’ Music Career
Langley, BC - Local married couple, Ryan and Laura Koch, have been selected as the Grand Prize Winners of a national video contest for Dominion Lending Centres. The contest, open to clients of DLC, asked entrants to create a 30 to 60 second video describing their experience with DLC. With a history of creating quirky, comedic videos, Ryan and Laura knew this contest was right up their alley.
Laura grabbed their kids' ukulele and they sat at their kitchen island and came up with a funny little tune. A few days later, they recorded a video of them singing it, incorporating some funny photos of their family, and submitted it to the contest.
As it turns out, they were right in thinking the contest was in their wheelhouse. They have just been selected as the Grand Prize Winners. As such, they will receive $5,000 and their video will be used in a national advertising campaign which will air across the country in movie theatres, during the Grey Cup, and the February Super Bowl, among other featured broadcasts.
The couple have a band called "The Kwerks" (www.thekwerks.com) that they formed this past summer and the winnings have already been put to use helping move the band forward.
"The winnings gave us the chance to buy some sound equipment and has also helped us record our first album." says Laura. Their album will be released in February 2016.
In order to connect viewers with their music, The Kwerks have announced a release of their single, Better Together, on November 29th, the day of the Grey Cup.
"We are really looking forward to seeing where this takes us. And to have some national exposure early in our journey as The Kwerks is really exciting."
Beginning November 21st, the commercial will be showing on HGTV, The History Channel and CTV. It will also run during:
- Grey Cup (November 29th plus various Grey Cup pre-show events)
- Super Bowl (February 7th, 2016)
- Survivor Finale (early December)
- Adele Live From London (November 25th)
- Various Christmas shows
- Other season and series finales to be announced!